market data:
Now that Latinos have surpassed African-Americans as the largest minority group in the U.S, marketers have begun to realize the importance of reaching them. The Hispanic population represents a huge and fast-growing market that no business can afford to overlook. How significant is the Hispanic market? Consider the following statistics:

  • The U.S. Hispanic market is larger than the entire economies of all but eleven countries. In the next five years, the U.S. Hispanic market will exceed the Gross Domestic Product of Canada (the eighth largest economy in the world).
  • The current annual buying power of the U.S. Hispanic market is approximately $510 billion.
  • Hispanics represent 12.3% (35 million) of the U.S. population. By the year 2020 one out of every five U.S. residents will be Hispanic.
  • By the year 2025, the 87 million Latinos residing in the U.S. will constitute the world’s second-largest Hispanic population, exceeded only by Mexico’s.
  • Hispanics are the youngest population in the U.S. with a median age of 24.8 years (versus the U.S. median age of 34).

language:
Everyone has heard of the importance of communicating to Latinos in the language they feel most comfortable with. This means one should always try to reach Latinos in Spanish, right? Not always.

Marketers interested in reaching older, more recent immigrants must certainly communicate with Latinos in Spanish. However, as the latest research confirms, companies interested in reaching the younger, fast-growing population of Hispanics who were born or raised in the U.S. need to consider bilingual or English-language Hispanic media. Why? Consider the following results obtained from recent study of Hispanic youth conducted by Cultural Access Group:

  • Latino youth overwhelmingly favor English-language media over Spanish-language media. They spend nearly twice as many hours consuming television and radio programming in English than they do in Spanish per week and five times more for English-language print media compared to Spanish-language print sources.
  • While the majority of Hispanic youth are bilingual, they indicate less proficiency in reading and writing in Spanish than they do in English.

our philosophy:
UMCA was created specifically to design and implement Latino experiential promotional services utilizing the same principals of the general market, assisting clients taking their programs to new heights of ethnic marketing.

With UMCA, clients have the option of promotional development and activation of programs, or evaluation of external proposals by promoters. With our unique and diverse services, each client and every client has the opportunity to choose the avenue that best suits them.

our specialty:
Is the management and implementation of local, regional and national Latino events and on/off premise promotions as well as community sponsorship programs.

Whatever your promotional marketing needs for the first, second or third generation of Latinos, our combination of expertise, assets, and resources offers the opportunity to communicate and reach consumers more effectively by adapting your objectives culturally and effectively.

our approach:
Here at UMCA Latino, our approach makes the most out of your programs following our formula to capture consumers.

Attract with promotions that are superior and impactfull.

Engage by influencing the consumer with strong visual images.

Inform the consumer the benefits of the product.

Re-Direct the consumer where to obtain the product.

our services:
Marketing, advertising and promotional services.

Promotional creative development/implementation.

Event evaluation/management and activation On/Off premise.

Lead generation.

Community Relations programs.