Urban Marketing Corporation of America has leveraged this decade's biggest consumer shifts through our Alchemy of Cool trademark which describes our advertising and communications services that address a vital mix of consumers. Consumers who, through shared life experiences, history and culture, have developed their own set of tastes and preferences.

Urban Marketing enables your business to reach those individuals who impact your business. Our success is based on the implementation of a unique mix of astute marketing strategies, innovative concepts and flawless execution. UMCA utilizes a fully integrated approach to develop a multifaceted plan of action including, but not limited to, creative direction, event production, sampling and product placement, retail executions, media strategies and public relations.

live advertising:
'Live advertising' serves as the front line of the guerrilla marketing campaign on the streets, on campus and at day-to-day and 'cool' lifestyle locations.

premiums and placement:
Employ to gain maximum visibility through walking billboards, storytellers and branded 'keep sakes' - constant reminders of brand, product and/or service supremacy.

event production:
Create and manage 'experiential' productions to leave lasting impressions and engage audiences - i.e. special events, sampling, parties, etc.

cross promotions:
Develop marketing partnerships with companies to 'stretch' the reach and awareness, increase the marketing effectiveness through joint promotions, co-op dollars and retail tie-ins.

creative consulting:
Work on creative executions, including but not limited to tv, radio, print and internet to enhance connection to design, graphic and language realm of target.

media buying:
Maximize the effectiveness and return on media dollars by selecting outlets for the buy and incorporating impact promotions. Click here for more info.

research:
Perform tests and field research, obtain market insights, execute focus groups and surveys to insure the success of the project and that the product, service and 'value proposition' align with the needs, wants and desires of the target.

mobile advertising:
Production and execution of attractive mobile advertising - constantly reaching to the 'hard to reach' consumers.

music management:
Work with music entities to obtain licensing rights to incorporate music and artists into the fiber of campaign. Manage all aspects to insure efforts are aligned with overall strategy.

viral marketing:
On-line guerilla marketing initiative to create viral buzz on the internet via message boards, emails, website traffic, etc.

ethnic gay and lesbian marketing:
The gay marketplace represents some 14 million ethnically diverse consumers whose aggregate income is between $400 and $450 billion. We reach this vital segment with traditional media buying (TV, Print, and Radio) and as well as unique media tactics (tastemaker seeding, club promotions, sponsorships and street teams.